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The Mobile Apps market has of recent seen domination from companies providing free games.
Research firm Midia Research in May 2014 released a report of the 50 top grossing apps on Google and Apple's app stores. The research was conducted in the UK, France, USA, Canada, Germany, Spain and Italy, and examined the trends in the 700 apps it found.
According to the report, just 50 companies accounted for 81 percent of these top grossing apps in both the stores. In Apple's store, 105 companies accounted for the 350 top grossing apps. While 81 companies made up the list on Google Play.
According to the report, freemium games are a very lucrative option. Free games' publishers can afford to outspend other app genres to keep them at top of the charts. "Finnish developer Supercell spends a reported US $1million a day on app marketing and generates US $5 million a day in revenue. These dynamics further bias the market to those with the deepest pockets," suggests the report.
USA, Sweden and Japan together form the 'super-powers' of the app economy. These three collectively accounted for 61 percent of the top grossing apps studied for the report. However 75 percent of the Swedish apps were made by Candy Crush Saga developer King. Candy Crush developers King revealed that in 2013 their revenues were just under US $ 1.9 billion.
Developers Supercell have also tasted big success with Clash of Clans. As of April 2013, Supercell had only two games on the App Store, Clash of Clans and Hay Day, and had grossed US $279 million.
