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Twitch is now forcing ads to run through even an Adblocker, and the internet is furious

Twitch is taking a hard stance against Ad-blockers
Twitch is taking a hard stance against Ad-blockers
Rishabh B.
ANALYST
Modified 29 Sep 2020, 23:01 IST
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It is no secret that most video-sharing platforms depend on ads for their revenue. Unlike YouTube, Twitch follows a rather generous ad-revenue sharing system. According to Influencer Marketing Hub, the advertising revenue averages around $250 per 100 subscribers, making it very lucrative for those who have millions of followers.

Comparatively, YouTubers earn around $18 per 1000 ad views, which translates to around $3-$5 per 1000 video views. Regardless, of late, ad-blockers have played a part in reducing the overall revenue that streamers garner. This has led to quite a few Twitch streamers asking their viewers to turn off ad-block when they watch their content.

Twitch follows a cost per mile (thousand) model, with rates that vary at different points of time during a year. To solve the ‘ad-blocker’ problem, Twitch has regularly come up with updates that make it difficult for the ads to be detected and blocked.

Image Credits: Twitch
Image Credits: Twitch

Twitch is now forcing ads to run through even an Adblocker, and the Internet is furious

Viewers on Twitch have complained about this problem multiple times. Around a year ago, various users posted on Reddit complaining about a new ‘ad system’. Certain regions and browsers had ads popping up irrespective of ad-blockers.

However, updated versions of different ad-blockers solved this problem. Yesterday, on the 28th of September though, multiple users on Reddit posted about a similar problem that they are currently facing. As you can see in the post, both Firefox and Chrome users are facing this issue.

Image Credits: r/uBlockOrigin, Reddit
Image Credits: r/uBlockOrigin, Reddit

People are hopeful that this is only a temporary problem, like before. On the other hand of course, video-sharing platforms cannot really exist without ad-revenue. For a majority of Twitch channels that do not have thousands or millions of followers, ad-revenue forms a major part of their earnings.

Image Credits: r/LivestreamFail, Reddit
Image Credits: r/LivestreamFail, Reddit

Most channels on the platform do not have more than a few hundred followers, and cannot boast a regular stream of donations. Hence, Twitch is justified in choosing to take such a hard stance against ad-blockers. However, most viewers do not want their experience to be interrupted, and have thus taken to ad-blockers to solve this issue.

Published 29 Sep 2020, 23:01 IST
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