5 things India should do to become giants in football

#4 Social Awareness

The Indian Super League is slowly making football popular in India

Another important aspect of football is social awareness. Although close to 100 million viewers tuned in to watch the 2014 FIFA World Cup, that is just 10% of the entire population of the country while the last T20 World Cup held in India was watched by more than 700 million people.

Viewership is not the focus here, it is actually the reach of the sport. How can anyone expect football to be relevant in India when most of the country doesn’t even know it exists in the first place.

But interest in football has increased now with the introduction of the Indian Super League a few years ago. ISL has clocked a total of 216 million viewers according to the BARC which is an impressive number and a sign of the growing interest in football.