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What's the story?
India will be hosting FIFA Under-17 World Cup from October 6th to October 26th across the country. It is the first time such a big event is hosted in India, and as a piece of good news to all Indian viewers, DD Sports will be telecasting the Under-17 World Cup matches on the channel.
In case you didn't know...
Sony Pictures Networks India had won the exclusive rights to broadcast in India FIFA events up to the 2018 World Cup. It had also won the exclusive broadcast rights for all of FIFA’s international events. That includes 2018 FIFA World Cup tournament as well as the FIFA U-17 World Cup to be held next month in India. Sony Pictures Networks India also has the broadcast rights for the tournament throughout the subcontinent.
The heart of the matter
In a happy news to all sports fans across the country, DD Sports have announced that the broadcast rights for U-17 World Cup have been shared with Prasar Bharati, which is the parent company of DD Sports, a state-owned channel.
A tweet by Doordarshan Sports' official handle read "Dear viewers we have a good news for you all. FIFA U17 World Cup rights will be shared with @prasarbharati and will be telecast on DD Sports"
They have also tweeted that all the U-17 World Cup matches will be telecast on DD Sports
Reactions
DD Sports is a state-owned channel and is free to all viewers across the country. The viewers have reacted positively to the news by DD Sports. With DD Sports telecasting all the matches of U-17 World Cup the football fans across the country can be sure that they won't miss the mega event that is hosted in India for the first time.
Here are a few reactions to the announcement:
Shashi Shekar, the CEO of Prasar Bharati also tweeted:
Some fans also have asked Prasar Bharati to telecast the matches on DD Sports' sister channel DD National.
Author's take
The FIFA U-17 World Cup promises to be a watershed moment in Indian football and Prasar Bharati is making sure that all the football crazy fans across the country won't miss the action, which is clearly a step in the right direction as far as football in the country is concerned.
