ISL 2017: 10 teams with the highest social media following
The fourth season of ISL is all set to kick start today. It is important for the football clubs to engage fans through social media.
This is an important aspect of football in India, as we have seen little or no fan engagement in other tournaments like the I-League or the Federation Cup, outside of Kolkata, the Northeast, or Bengaluru.
Even Bengaluru FC, when they were in the I-League, have made good use of social media to reach out to fans. This resulted in fans thronging to the stadium and showing their support for the club.
The ISL has recognised this area, and all their clubs are engaging the fans son multiple social media platforms, something that has created a buzz around the tournament.
Here, we take a look at the clubs that have more fans on social media.