ISL 2017: Kerala Blasters unveil kit partners for upcoming season
The Blasters have signed a sponsorship deal with a British sportswear brand as the kit partners.
Kerala Blasters have officially announced British-based sportswear Admiral as their new kit sponsor for the forthcoming season. As per the deal, Admiral India will supply Kerala Blaster's playing and replica kits along with branded sportswear and accessories.
Admiral is a well-established British sportswear company running since 1903 and has had experience of supplying jerseys for the England national football team, clubs like Manchester United, Leeds United, Tottenham Hotspur, national teams of Saudi Arabia, Wales etc. Apart from football, they have also supplied kits for the England cricket team and the West Indies cricket team. Since its inception of service in India, this is the first time it is collaborating with any Indian football club.
Meanwhile, it is also the kit maker for Sachin Tendulkar co-owned Pro Kabaddi League team Tamil Thalaivas. Incidentally, Muthoot Group, the main sponsor of Kerala Blasters also sponsors Tamil Thalaivas. It is learned that these connections of Tendulkar and Muthoot led this deal with Admiral possible for Kerala Blasters
Kerala Blasters are widely regarded as one of the most followed clubs in India. They are even listed among the top 100 attended clubs in the world for a match day. But sadly, the Kerala Blasters management failed to tap into the potential of the apparel business among the passionate fans for the first three season.
Even as getting an international brand like Puma on board for first two seasons, they failed to release merchandises for millions of Blasters fans.
However, it is believed that this season all these scenarios will change as the Blasters' management is already planning to release merchandise for the fans. According to the deal, the official Kerala Blasters merchandise will be available online just before the season for an affordable range of prices.