#2 Kerala Blasters
The logo of the Kerala Blasters, designed by Brash Brands, reflects the cultural and sporting legacy of Kerala symbolised by the elephant. Brash built an identity around this, reflecting on the animal's cultural prominence in Kerala, a region with one of the highest population density of elephants in India. The elephant is also symbolic of unity, power and pride – elements that bind the Kerala Blasters team together.
The football held by the elephant with its trunk, showcases the state’s deep connection with the sport, and rightly so, as it has given the national team various heroes and stars over the years, including the legend IM Vijayan himself. The new brand mark, therefore, captures the power, aspiration and essence of team spirit, community and state pride.
