I-League 2017-18: Minerva Punjab's unique style of welcoming new signings

Minerva Punjab are set to enter the I-League fray
Minerva Punjab will play their second season in the I-League

What's the story?

For I-League side Minerva Punjab, simply revealing a bunch of new players is clearly not enough. The Chandigarh-based outfit decided that it was time to give their new signings, and in particular their foreign additions, a true taste of Punjabi culture, as can be seen from the team's recent uploads via their official Twitter account. Look at the tweet below:

The club, who are getting ready for the next edition of the I-League season, made a host of new signings in order to bolster hopes for a strong league performance in the coming season. After revealing "The 7 new Sardars" at the club, they also specifically welcomed some of their newest stars:

In case you didn't know...

Having featured in the I-League second division, the team made its top-flight debut earlier this year in the previous I-League season. They finished ninth out of 10 teams, amassing 13 points in 18 games.

The heart of the matter

Not only these two tweets, the rest of the Twitter profile of the official Minerva Punjab account is full of eye-catching and unique posts and uploads, showcasing the best of the club in its effort to meet growing expectations.

The side, who will now be playing their second season in the I-League, will be looking to improve on their showing in the previous edition.

What's next?

Expect Minerva Punjab FC to give a good fight once the I-League heads into its latest season, which is likely to begin this month. The influx of new talent suggests that Minerva Punjab are indeed up to the task.

Author's take

Innovative tweets such as these not only get the club noticed but show the best of their culture to fans and players alike, making a fun atmosphere for all involved.

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