Sunil Chhetri and Eric Benny take a positive step towards Grassroots Football in Bangalore

Press Release
Eric Benny (L) with Sunil Chhetri

14 October, Bangalore Eric Benny Sports Management took yet another step to launch a new initiative and their first chapter out of Delhi and Gurgaon. Sunil Chhetri along with Eric Benny introduced the unique 4v4 Leagues here in Bangalore that are to start in November this year.

Eric Benny introduced the gathering with a short glimpse of his journey with Indian football through various initiatives that his sports management company has launched across the northern part of India. He also focused on his unique relationship with the French Embassy here in India as well as the management’s partnership with FC Metz; a club known for producing top talent such as Robert Pires, Emmanuel Adebayor, Franck Ribery and many more.

This is a time-tested association of 3.5 years when it all began in Delhi-NCR with Eric Benny envisaging a career for young Indian interested and talented in football. The mission of this roadshow travelling from state to state within a country of over 1.2 billion population to identify at the grass root level talent and thereafter what needs to be done in terms of grooming, training, ranking, selecting the top talented children, before placing them in a world-class football academy like FC Metz in France.

Sunil Chhetri, Brand ambassador for Eric Benny Sports Management, Captain of the Indian National Team and Bengaluru Football Club, underlined that there is no lack of hard work in Indian players but “unless the teacher is good to teach the right way at the right age, and players learn to simultaneously work smart and work hard, only then can there be improvement, else a fiasco.”

After having successfully sent 9 Indian children to F C Metz, EBSM is launching on 9thNovember across Decathlon sites in Bangalore, 8 weeks of 4V4 football league – inviting children who are passionate about football to try and get selected for a second round of all-Indian elite pool of young footballers before attempting for the top rank in order to avail the opportunity to live their dreams of a career-breaking opportunity at F C Metz.

Mr. Eric Lavertu, Consul General of France, termed this as an innovative cooperation with immense potential given the young population of India. It will lead India to the best international level in the future.

The leagues start pretty soon and Sahil Srivastava who would be managing the Bangalore chapter of these leagues can be reached on 9986556058. Further information, you could visit or send in your queries at

Edited by Staff Editor


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