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Pepsi India launch Amateur T20 Football Tournament

Only a few weeks ago Pepsi India started the new 'Change the Game' campaign in which it is moving away from cricket and towards football. Now Pepsi India is taking the campaign to the next level with a football tournament for amateurs from across India...

Only a few weeks ago Pepsi India started the new ‘Change the Game’ campaign in which it is moving away from cricket and towards football. Now Pepsi India is taking the campaign to the next level with a football tournament for amateurs from across India titled Pepsi T20 Football, which simply said is a 5 a-side tournament.

The Pepsi T20 Football concept is a format for amateurs, which according to Pepsi India combines the excitement and fun of T20 style of playing with the speed, thrill and spirit of football. The winners of this nationwide tournament will get a chance to play football, the Pepsi T20 way, against the Indian cricket stars; while they also will get coached by a yet to be named international football star for this game.

To be part of the Pepsi T20 Football experience, amateur footballers between the age of 14 – 30 years can register in seven-member teams at designated venues. It is open to all Indians with on ground registrations possible, while the matches will be organized in Chennai, Bengaluru, Kolkata, Mumbai, Lucknow, Ludhiana and New Delhi.

The registration process began today in Chennai and the tournament will run until June 2012. 64 teams from each city will compete in the knock-out 20-minute matches and the top 32 will compete in the respective city finales. The city finale will be organized in a unique metallic cage at a public venue with lots of music, fun and Pepsi. A total of eight teams, including one winning team from each city and one wild card entry will compete to emerge as ‘Game Changers’. The winners will then get the opportunity to be coached by an international football star before they face the Indian Cricket Stars at the Grand Finale.

The tournament will be supported by a 360-degree approach including on-air, outdoor & on-ground initiatives; special edition packaging and digital engagement programmes. Pepsi has partnered with ESPN-Star Sports, who will produce and showcase the tournament in a special 8-episode series, starting April 2012.

To register go to www.pepsichangethegame.com .

Published with permission from Arunava Chaudhuri.

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