Tiger Woods' new Sun Day Red line has just launched special limited-edition Half Moon Ball Markers. When golfers need to take their ball off the green, they can use a marker to ensure they don't lose their spot and get penalized. Now, they have the opportunity to use what Woods might also use, though it will cost them $50.
They're high-end markers and could be seen as a bit of a collectible since they're limited edition and clearly unique. However, fans aren't all that interested in purchasing these for the price when much cheaper options are available.
"Sun Day Red is the biggest scam ever," one fan said.
"I once used a watermelon as a ball marker in scramble & we all enjoyed it after," one said.
"Or you can literally use a penny, which won’t even cost you a penny cuz you can still spend it later lol," another pointed out.
"That price is the scariest thing I've seen this Halloween," one fan said.
"The $0.25 piece in my cupholder does pretty well," another added.
"50 bucks for something like that - he's taking the proverbial. I've got huge respect what he did in the game of golf, but Tiger's got issues with what he wants his legacy to be," one said.
Even Josh Carpenter, a golf journalist, pointed out that the ball markers for sale at the prestigious Augusta National are less than 20% of the cost of one of Woods' new markers.
Sun Day Red was launched earlier this year when Woods stepped down from his partnership with Nike that had lasted about three decades.
Tigeraire sued Tiger Woods and Sun Day Red
Tiger Woods' Sun Day Red brand has not been completely without controversy since he stunned the world by launching the brand and stepping away from Nike. Most recently, its logo became the focus of a lawsuit.
The suit claims according to Golf Digest:
“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create."
Woods' team responded by filing a lawsuit against Tigeraire, seeking confirmation that Sun Day Red has not infringed on Tigeraire’s trademark rights and that there's no reasonable confusion between the two brands by any customers.
Sun Day Red lawyers stated that Tigeraire has challenged for “an unwarranted financial windfall from a larger and more successful brand based on threats of legal action and demands for exorbitant sums.”
Woods had initially said that the logo was designed to have 15 stripes on a tiger, referencing his 15 majors. He also stated that his "goal is to ruin the logo" and that he wants to "keep ruining the logo" by winning mor majors. If the trademark is for that one, then Woods said his job is to "ruin it."