Telecom giant reportedly paying at least $25 million per year to PGA Tour to remain a title sponsor of the Pebble Beach Pro-Am

AT&T has officially signed a new multi-year extension with the PGA Tour to continue as the title sponsor of the Pebble Beach Pro-Am, one of the Tour’s Signature events. According to reports, the telecommunications company is expected to pay at least $25 million annually under the new agreement.

PGA Tour's previous contract with AT&T expired after the 2025 tournament. While the official value of the new deal hasn’t been revealed, several industry sources estimate it’s worth at least $25 million per year. For comparison, Truist is paying over $200 million for seven years to sponsor the Truist Championship, as per Sports Business Journal.

AT&T has held the sponsorship since 1986, making it the longest-running title sponsorship on the PGA Tour. The 2025 edition, won by Rory McIlroy, marked AT&T’s 40th consecutive year as title sponsor.

The deal was done directly between AT&T and the PGA Tour, without involving any outside agencies. After the deal was announced, Tour commissioner Jay Monahan said via the PGA Tour website:

“We are honored to extend with our longest-running title sponsor in AT&T, a committed supporter of Monterey Peninsula Foundation and Pebble Beach Company for four decades. A legacy event on our PGA TOUR schedule, the AT&T Pebble Beach Pro-Am holds a special place in the hearts of golf fans everywhere, and we are delighted to see this historic championship retain its association with AT&T.”

AT&T now joins other title sponsors like Valspar, 3M, and John Deere, who have also signed long-term deals through 2030.

The 2026 AT&T Pebble Beach Pro-Am will take place from February 12, about two weeks later, compared to this year’s event, due to a change in the PGA Tour schedule. The 2026 edition will mark the 80th playing of the Pebble Beach Pro-Am and AT&T’s 41st year as title sponsor.

Other PGA Tour title sponsors in 2025

Here’s a look at the PGA Tour’s title sponsors and their current agreements as of the 2025 season:

• The Sentry – Sentry Insurance (through 2035)
• Sony Open – Sony (through 2026)
• The American Express – AmEx (through 2028)
• Farmers Insurance Open – Farmers Insurance (through 2026)
• AT&T Pebble Beach Pro-Am – AT&T (N/A)
• WM Phoenix Open – WM (through 2030)
• Genesis Invitational – Genesis (N/A)
• Mexico Open at Vidanta – Grupo Vidanta (N/A)
• Cognizant Classic – Cognizant (through 2030)
• Arnold Palmer Invitational presented by Mastercard – Mastercard (through 2027)
• Puerto Rico Open – Puerto Rico Tourism Co. (through 2026)
• Valspar Championship – Valspar (through 2030)
• Texas Children's Houston Open – Texas Children's (through 2028)
• Valero Texas Open – Valero (through 2028)
• RBC Heritage – RBC (through 2025)
• Corales Puntacana Championship – Grupo Puntacana (through 2027)
• Zurich Classic of New Orleans – Zurich Insurance (through 2030)
• CJ Cup Byron Nelson – CJ Group (through 2033)
• Truist Championship – Truist (through 2031)
• ONEFlight Myrtle Beach Classic – Visit Myrtle Beach/ONEFlight (N/A)
• Charles Schwab Challenge – Charles Schwab (through 2026)
• RBC Canadian Open – RBC (through 2025)
• Memorial Tournament presented by Workday – Workday (through 2031)
• Travelers Championship – Travelers (through 2030)
• Rocket Mortgage Classic – Rocket Mortgage (through 2027)
• John Deere Classic – John Deere (through 2030)
• Genesis Scottish Open – Genesis (through 2026)
• ISCO Championship – ISCO (through 2027)
• Barracuda Championship – Barracuda Networks (through 2025)
• 3M Open – 3M (through 2030)
• Wyndham Championship – Wyndham Hotels & Resorts (through 2026)
• FedEx St. Jude Championship – FedEx (through 2027)
• BMW Championship – BMW (through 2027)