LIV Golf has appointed Chris Heck as its new President for Business Operations and Execution. Heck has extensive experience in executive roles. Before joining LIV Golf, he was the President of Business Operations of the English Premier League club Aston Villa.Heck graduated from Villanova University in 1992, according to his LinkedIn profile. He began his professional journey working with the NBA as the Senior Vice President of marketing partnerships for the USA basketball team. He worked for them for around seven years, from 2004 to 2011, and then joined the New York Red Bulls as the President of Business Operations.In 2013, Chris Heck joined the Philadelphia 76ers as the Chief Sales and Marketing Officer, worked for four years and three months, and was promoted to President of the team in 2017. After working for around four years as president, he joined Aston Villa FC in 2023 and is now gearing up for his upcoming journey with LIV Golf.Heck shared his excitement to work with LIV and said (via LIV Golf):“I am deeply honored to join LIV Golf during this important moment for the league, and to support a global leader in golf devoted to expanding the game’s reach to new communities across the world through the leadership of His Excellency Yasir Al-Rumayyan.""LIV Golf represents a once-in-a lifetime opportunity to redefine the global golf landscape with dynamic athletes, immersive events, and a commitment to growth, accessibility, and innovation," he added.LIV Golf has made several new appointments in the last few months. Earlier this year, they appointed Scott O'Neil as the new CEO of the League. He had replaced Greg Norman in the series.LIV Golf CEO shares his thoughts on Chris HeckLIV Golf CEO Scott O'Neil has shared his excitement about working with Chris Heck and welcomed him to the series. He reflected on the years of experience Heck has in the field of sports, saying (via LIV Golf):"Chris Heck brings a commercial mindset, the proven ability to attract, retain and develop talented executives, and a consistent and proven track record of driving exponential growth to the businesses he leads. These qualities and his approach will continue to move us closer to the extraordinary vision of His Excellency Yasir Al-Rumayyan.""Chris’ passion to elevate brands, engage corporate partners, deliver authentic fan and brand engagement with global impact, and a drive towards innovation will ensure we continue on a strong growth trajectory for our league and teams," he added.Meanwhile, LIV Golf has already started its 2025 season earlier this year. This week, the Saudi League players will tee off at the 2025 Virginia event, scheduled for Friday, June 6, to Sunday, June 8.