2020 NASCAR Cup Series champion Chase Elliott has been one of the most accomplished and most popular NASCAR drivers of the last couple of years. Consequently, it might look like a sponsor would be knocking on the door to get their logo on Elliott’s #9 Chevrolet. A SHOC Energy, which served as a primary sponsor for the #9 car for two annual Cup Series races in 2021 and 2022, however, will not return to the series in the 2023 season.
According to a recent report by Sports Business Journal’s Adam Stern, beverage company A SHOC Energy and Hendrick Motorsports have parted ways ahead of the 2023 NASCAR season. The energy drink’s two-year NASCAR sponsorship deal with the organization expired at the end of the 2022 season.
A SHOC Energy's contract with Hendrick Motorsports ended after serving as the primary sponsor for four NASCAR Cup Series races and one Camping World Truck Series race. With a black-and-red paint scheme, A SHOC Energy made its debut at Atlanta Motor Speedway in 2021 where Elliott secured a pole and P7 finish.
Hendrick Motorsports currently has Day Chaser as a drinks sponsor after running a partnership with Pepsi and Mountain Dew in the past. Chase Elliott’s #9 car still has NAPA Auto Parts, Hooters, Kelley Blue Book, LLumar, and UniFirst as a sponsor for the 2023 season.
Chase Elliott had a solid 2022 NASCAR season despite missing the Championship title at Phoenix Raceway
Driving the #9 Chevrolet Camaro ZL1 for the Trackhouse Racing team, Chase Elliot had an impressive performance in the 2022 regular season which advanced him to career-high numbers in the final points table. Elliott’s five victories were the most throughout the 36-race campaign, as were his 857 laps led. Along with that, Chase Elliott scored 12 top-five and 20 top-10 finishes, and three poles.
Speaking about the 2022 season, Elliott said:
“It was a solid year, especially through the summer months. That was probably as good as I remember running throughout the summer. Unfortunately, the last nine or 10 [races] weren’t great. I actually thought Phoenix was pretty solid for us as far as how car drove and how the day was going. The nine weeks prior to that were pretty rough but I thought the 10th was moving in the right direction, which was good, so nice to kind of end on a high note from a car perspective.”
Chase Elliott and the #9 Hendrick Motorsports team will be seen in action in the Cup Series at the Daytona International Speedway on February 19th, 2023.