"They're viewing NASCAR as a marketing platform": Influencer weighs in on Chevy teams getting updated Camaro body instead of new model

The NASCAR Cup Series Chevrolet Camaros won't be going to a new model in 2026 but instead will be getting an updated body on their racecars. In a recent video, a NASCAR influencer, commonly known as "BrakeHard," weighed in on the upcoming changes for the manufacturer.

"BrakeHard" took to Instagram with a video detailing the changes to the Chevrolet Cup cars. The influencer made it clear that the manufacturer isn't seeking a new model for the Cup level but will instead go with an updated body.

"CHEVY TEAMS GETTING UPDATED CAMARO BODY INSTEAD OF NEW MODEL #nascar," the influencer wrote.

Because Camaros are no longer in production, "BrakeHard" suggested that fans might be confused as to why Chevrolet isn't going with a new model for 2026. The influencer said he heard rumblings of the manufacturer's change around March of this year and confirmed that it'll be an updated version of today's Chevrolet ZL1.

From the Chevrolet perspective, "BrakeHard" believes the manufacturer views the sport as a marketing platform for not one specific model, but the Chevy brand as a whole. The influencer added in the video:

"What I think they're doing is just viewing NASCAR as a marketing platform for the OEM overall. Not for a specific model, but rather for Chevrolet. At the end of the day, the majority of fans showing up to the racetracks aren't showing up in Camaros. They're showing up in Suburbans, Equinox, Silverados, things like that. It's more of a marketing platform for the entire brand versus just one production model."

Chevrolet fields 15 chartered Cup Series entries across six different teams, including Hendrick Motorsports, Trackhouse Racing, Richard Childress Racing, Spire Motorsports, Hyak Motorsports, and Kaulig Racing. The manufacturer has three wins in 2025, two with Kyle Larson and one with William Byron. After 11 races, Chevrolet leads the manufacturers' championship with 396 points, eight ahead of second-place Toyota and 25 ahead of third-place Ford.

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NASCAR Chevrolet driver Kyle Busch renews partnership with sponsor

In other news, aside from Chevrolet getting updated bodies for 2026, Richard Childress Racing star Kyle Busch has renewed one of his primary sponsors for the remainder of this season. Morgan & Morgan will be on the hood of the two-time Cup champion's car later this year at Darlington.

The news was brought to light via X by Jayski, who posted an article on the matter. The site made it known that it's a multi-race, multi-year agreement to sponsor the RCR car.

"Morgan & Morgan’s first race with RCR in 2025 will be with two-time NASCAR Cup Series Champion Kyle Busch, who will race the No. 8 Morgan & Morgan Chevrolet at the Cook Out Southern 500 at Darlington Raceway," they wrote.

Busch aims to snap a nearly two-year winless drought that dates back to St. Louis in June 2023. The 40-year-old sits 16th in the points standings after 11 races.