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Matthew "Nadeshot" Haag, founder and co-owner of the esports team 100 Thieves, teamed up with the famous luxury fashion brand Gucci on July 12th.
Nadeshot, best stylized as NaDeSHoT, is best known for his professional gameplay of the first-person shooter game, Call of Duty. The 28-year-old founded 100 Thieves as a lifestyle brand and gaming organization in 2015.
100T has come a long way since, and this association with Gucci is another feather in its cap.
100 Thieves, Nadeshot, and Gucci collaboration
Nadeshot shared the collaboration on his Instagram page in the form of a trailer. In the clip, co-owners Rachell "Valkyrae" Hofstetter and Jack "CouRageJD" Dunlop are also spotted. It was also shared on 100 Thieves' Twitter page before being retweeted by Nadeshot.
Gucci shared the trailer to their own Twitter page as well with the hashtag "#100ThievesxGucci."
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At this time, the exclusive apparel collaboration is set to be released on July 19th. Gucci's website will prompt users to sign up for more information. Under the "What's New" tab on their official website, there is a link to the "My Gucci Exclusive: 100 Thieves X Gucci."
It says:
"Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves — a Los Angeles-based brand of apparel, lifestyle, and gaming. Register now to access the 100 Thieves x Gucci item, dropping exclusively for those with a MY GUCCI account on July 19th."
A MY GUCCI account will allow fans early access to the curated collection and enable them to create a wishlist. Many fans of the esports team congratulated their recent success under the above hashtag.
At the time of writing, the hashtag had accumulated over a hundred total tweets on the subject. The trailer on Instagram had got over 172K views and 45K likes.
Co-owner CouRageJD shared the trailer to his Twitter page, with the below comment, apart from another tweet hyping the partnership:
"My fat a-- is about to be a model."
Valkyrae also shared news of the collaboration on Twitter.
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