Popular American restaurant and gift store chain Cracker Barrel recently changed its logo, simplifying it by removing the man resting on a barrel and retaining only the brand's name.The new logo, which was unveiled on August 19, 2025, marks the first time in 48 years that the restaurant chain's symbol has featured only text. Additionally, it garnered backlash from people, resulting in the restaurant chain's CEO, Julie Felss Masino, defending the brand's move.Julie Felss is the CEO and President of the American restaurant chain, positions to which she was appointed in July 2023. She assumed both positions, along with an appointment to the chain's Board of Directors in November 2023.Netizens' reaction to the restaurant chain's logo change and interior revamp (Image via X)In her interview with Good Morning America, dated August 19, 2025, Julie Felss Masino addressed the mixed reviews on the restaurant chain's revamped logo and interiors, stating that people seemed to like the direction the brand is taking."People like what we're doing. Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow -- the things that you love are still there. We need people to choose us, and we want people to choose us," Julie said.More about Cracker Barrel CEO Julie Felss Masino amid restaurant chain's new logo controversyAccording to Cracker Barrel's official website, Julie Fells Masino was President, International of Taco Bell from January 2020 to June 2023, before joining the American restaurant chain.Additionally, she served as President, North America of Taco Bell from January 2018 to December 2019 and President, SVP, and GM Fisher-Price at Mattel, Inc. from April 2017 to January 2018.Masino's work profile also consists of her role as President and CEO of Sprinkles Cupcakes from 2014 to 2017, her stint at multiple leadership roles at Starbucks from 2002 to 2014, and corporate positions at Macy's, Godiva Chocolatier, J. Crew, and Coach.Julie Felss Masino (Image via investor.crackerbarrel.com)The restaurant chain's website mentions:"A seasoned executive with a track record of success, Ms. Masino has more than 30 years of experience driving innovation and growth for globally loved and recognized restaurant and retail brands."Moreover, in addition to defending the company's logo and interior changes as well-received, Masino also announced a new campaign called "All the More." She said it "highlights how people feel about Cracker Barrel.""No. 1 question I got asked was, 'How can I get a remodel, when can I get a remodel and how do I get on the list?' The buzz is so good, not only from our customers, but from our team," she stated to Good Morning America.Julie Felss Masino mentioned that the campaign projects the restaurant chain as "bigger than just a meal," adding that they have a retail shop and that customers can avail of country hospitality with food made from scratch. Moreover, the restaurant chain has roped in country music singer and songwriter Jordan Davis to promote their new campaign. View this post on Instagram Instagram PostIn a press release dated August 19, 2025, the company advertised its collaboration with Jordan Davis, highlighting:"Like Cracker Barrel, Davis draws from his country roots that shape his music and taste buds. With a U.S. concert tour currently underway, Davis turns to Cracker Barrel for a hot and delicious meal and the kind of country hospitality that feels like home - wherever he is."In addition to rebranding, the American restaurant chain is also bringing back one of its popular breakfast dishes called 'Uncle Herschel's Favorite.'