American TikTok personality Tayler Holder has recently been accused of using his influence to get free stuff.
This practice isn't really new, with influencers often using their followers as a bargaining chip for real products. With the promise of exposure, influencers like Tayler Holder often exploit businesses. The internet is now calling him and other influencers out for it.
What makes this case worse is that Holder allegedly received the merch but still didn't hold up on his end of the deal.
Tayler Holder's shady dealings with clothing line get exposed
The controversy began when Holder promised a shoutout to a clothing brand in exchange for free products. This act is not inherently bad, as a lot of brand deals take place in this fashion. This is especially the case when a brand approaches the influencer.
What separates clothing endorsements is that the clothes usually are not shipped back. This is not the case with products like mobile phones, where review units get circulated from influencer to influencer.
Keeping this in mind, the brand that made the deal with Tayler Holder was promised that the TikTok star would upload a story featuring the product in exchange for receiving the product. This apparently never happened.
Even after following up on the delivery, Tayler Holder maintained that he hadn't received the package. The brand, however, alleged that the clothes were sent out weeks ago.
There is no way of confirming whose side of the story is legitimate.