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#3 Mainstream involvement
Generally, mainstream involvement in sports is only catalysed by events that puncture through the bubble of fandom and also affect the casual fans.
Make no mistake about it, MayMac has done all that and more.
The media coverage for this fight has been incredibly extensive, with everyone from boxing and MMA analysts to uninitiated talk show hosts weighing in on it.
One look at the media row set up in Las Vegas at the TMobile Arena only confirms that notion.
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