Sponsorship watch: BC.GAME News signs with Deccan Gladiators ahead of Abu Dhabi T10

BC.GAME News are the new title sponsors of Deccan Gladiators (Credits: BC.GAME News)
BC.GAME News are the new title sponsors of Deccan Gladiators (Credits: BC.GAME News)

BC.GAME news, a global leader in blockchain-powered online entertainment, has been announced as the Title Sponsor of the Deccan Gladiators for the upcoming 2025 season of the Abu Dhabi T10 League.

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This development will see the BC.GAME News logo prominently featured on the front of the Deccan Gladiators’ jersey, giving the brand the most visible placement.

The T10 format has rapidly captured the imagination of fans worldwide, reflecting in a jump from 37 million viewers in the first edition of the Abu Dhabi T10 in 2017, to footfalls of 342 million viewers in the 2021-22 edition. The league also generated in excess of a whopping 1.4 billion social impressions and 115 million video views in 2022 - a count that is expected to rise with a galaxy of superstars set to be in action during the 2025 season.

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Announcing BC.GAME News’ partnership with the Gladiators ahead of the upcoming Abu Dhabi T10 League 2025, Daniel Choudhary, Director of Acquisitions at BC.GAME News, said:

“We’re thrilled to join forces with the Deccan Gladiators for the 2025 Abu Dhabi T10 League. Cricket is more than a sport - it’s a movement that unites billions. We see this partnership as a unique opportunity to bring our community closer to the energy of live sports, while reinforcing our commitment to South Asia’s passionate fans.”
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The Gladiators also welcomed the collaboration, with CEO Udit Vats expressing his desire for a long partnership with BC.GAME News.

“Partnering with BC.GAME news reflects our shared commitment to innovation, entertainment, and fan engagement. We’re proud to have them as our Title Sponsor and look forward to achieving great things together — both on the pitch and across digital platforms,” said Vats.
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The Gladiators are the most successful team in the history of the Abu Dhabi T10, winning the competition thrice in seven seasons. They remain to this date the only franchise to have won three titles and one of only two teams to have tasted silverware on multiple occasions.

After topping the points table with a solid 12 points from seven outings in 2024, dropping just one game along the way, they made the final with a comfortable win against Morrisville Samp Army.In the final - incidentally against Samp Army - a disciplined bowling performance saw the Gladiators restrict the opposition to 104/7 in 10 overs. Tom Kohler-Cadmore then struck an unbeaten 21-ball 56 to lead the Gladiators to glory, with skipper Nicholas Pooran setting the tone with a 10-ball 28.

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The landmark deal between BC.GAME News and the Gladiators was sealed for an undisclosed multi-million USD sum. With interactive digital campaigns and behind-the-scenes content, exclusive fan experiences stemming out of this partnership are expected to bring fans of the fast-growing T10 format closer to their favorite stars like never before.

About BC.GAME

BC.GAME is a next-generation Web3 entertainment platform that blends crypto innovation with immersive online gaming. With over 8,000 games, a world-class sportsbook, Provably Fair verification, and support for hundreds of cryptocurrencies, BC.GAME is setting the standard for crypto-first gaming.

The platform is powered by its native token, $BC, and driven by a core belief: the future of gaming belongs to the players.

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Edited by Sooryanarayanan Sesha
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