Bengali star Dev the face of Tata Steel Kolkata 25K, on 20th December 2015

Dev Bengali Cinema

Kolkata, 15th October 2015: Tollywood’s heartthrob and singer turned Member of Parliament – Dev, will be the ‘Face of the Event’ for the second edition of the Tata Steel Kolkata 25K.

In recent years, the running movement in India has garnered tremendous support from the acting fraternity across the country, with many actors having championed running, as a fitness regime to maintain good health. Dev joins this league of actors in encouraging Kolkata to actively participate in the upcoming TSK 25K.

Speaking about his association, Dev said, “India has become a country that is making its mark in the running-world, and I am glad that Kolkata has its own unique race, thanks to Procam and Tata Steel. TSK 25K is a call to the people of Kolkata to take to the streets for their health and fitness and also run for a cause dear to them. It was heartening to see a great response in the first edition of the run, and I look forward to seeing even more enthusiasm, energy and participation on Race Day on 20th Dec 2015!”

Speaking on the announcement, Dilip Jayaram, CEO, Procam International said, "It is great to have the support of Dev and we welcome him on board to help further the unique distance that Kolkata owns ....The 25K and also to seed Health and Fitness, and charity which are pillars of the TSK 25. We look forward to many more citizens of Kolkata joining the running revolution!"

India’s highest prize money with Rs 22,80,000, the TSK 25K will see participation from some of India’s finest professional athletes, serious runners, health and fitness enthusiasts during the event. The online and on-ground registrations for ‘Tata Steel Kolkata (TSK) 25K’ scheduled for 20th December 2015 are still open. Registrations for the run close on 4th December, or whenever running places are full, whichever is earlier.

Race categories include the 25K run (Elite and Amateurs), Open 10K Run (Amateurs), Ananda Run (5 km approx.), Senior Citizens’ Run (4 km), and Champions with Disability (4 km), giving an equal opportunity to all individuals to participate, encouraging an active sporting lifestyle. The feature race 25K and Open 10K Run are compulsorily timed race categories.

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