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As a part of the recent Bhaag Bengaluru Bhaag midnight marathon on December 14th organized by the Rotary Bangalore IT Corridor (RBITC), which saw the “Flying Sikh”, Padma Shri Milkha Singh himself as the brand ambassador for the event, many corporates, NGOs and IT firms showed their support for a good cause. Of the thousands who took part in the run, a team of 35 international volunteers from Pollinate Energy chimed in, and were sponsored by Assetz Homes, who develop affordable housing throughout the city.
The Pollinate Energy team participated in the 10km event on Saturday night, dressed in matching lycra outfits with each member finding their way in the dark with the aid of one of the Pollinate Solar lights. For every branded runner that crossed the line within 60 minutes, Assetz donated INR 1 lakh. Through investing in Pollinate Energy, an NGO focusing on improving the livelihood of India’s urban poor, Assetz provided much positive force for change in India’s urban poor communities, while also promoting sustainable technology.
Jack Clarke, the first runner to finish the race in just under 42 minutes, was quoted as saying, “It was an incredible feeling, not only to be a part of such a great initiative, but also to raise some money (1 lakh rupees) in the process for the welfare of the people in slums and communities. Pollinate Assetz team are proud to have been involved, and we had around 15 team members break 60 minutes with a couple of runners at 42 minutes. Big thanks to the event organizers and look out for the Pollinate solar lights on next year’s run! My time in India couldn’t have gone better, and I hope to come back next year and do this all over again.”
Pollinate Energy, a social entrepreneur company from Bangalore raised more than 15 lakhs, thanks to Assetz Homes during the midnight marathon. Ben Salmon, CEO of Assetz Homes and Katerina Kimmorley, co-founder of Pollinate Energy expressed their happiness after the marathon, and hoped for more such events to take shape going forward.
