JK Cement announces 2nd edition of SwachhAbility Run
Promoting the government’s ‘Swachh Bharat Abhiyan,’ JK Cement, India’s premier cement company, encourages runners to participate in the second edition of the JK Cement SwachhAbility Run, starting November 5th, 2017. The run will unfold in five cities over a span of five days -- starting from Goa across Belagavi, Hubballi and Mangaluru before closing in Bengaluru on November 12th, 2017.
The JK Cement SwachhAbility Run is aimed at supporting two significant social causes – inclusion of disabled people as equals in the society while promoting the Hon’ble Prime Minister, Narendra Modi’s flagship programme of Swachh Bharat.
Mr. Raghavpat Singhania – Special Executive, J.K. Cement Ltd, says “We are delighted to be associated with the noble cause of SwachhAbility for the second time in a row. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. It is the most creative platform to spread awareness about the two major social causes. We hope to make it bigger with higher levels of enthusiasm and spirit and are happy to extend the invitation to everyone to join us from November 5 onwards at the 2nd edition of the JK Cement SwachhAbility run.”
The event includes two categories of runs -- 10km and 3km. The 10 km run, which is a timed race, is open for all to participate, however, to encourage more participation towards the cause, the 3 km run will be done simultaneously. After the run, the participants including the specially-abled, will clean a designated area as a part of the Swachhta Drive.
JK Cement SwachAbility Run has also partnered with non-profit organisations like ‘The Challenging Ones’ and ‘Flags of Honour’ to drive this initiative.
Registrations will close one day prior to the run for all the cities. Both the runs are free of cost for persons with disabilities. Over 12,000 participants are expected to join the run across five cities spanning over five days.
The JK Cement SwachhAbility Run draws its inspiration from the spirit of selfless service, epitomized by The Indian Army, and is the brainchild of Kargil War veteran Major D P Singh.
Major DP Singh said, “We are very proud to contribute to Prime Minister Narendra Modi’s initiatives committed to the welfare of Divyangs. At the same time, we feel it’s significant that these disabled people put faith in their abilities which can change the perception of society towards them. We are providing them with the platform to show their hidden abilities on the field. This is the sole agenda behind JK Cement SwachhAbility Run.”
One can register as a participant by simply logging onto the JK Cement SwachhAbility Run website via the link given - https://www.swachhabilityrun.com/register/
JK Cement is an organization that cares. It operates on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stakeholders, employees and last but not least, the community at large.