Pinkathon 2013: Promoting awareness about breast cancer

Pinkathon Bengaluru was a very successful event about women’s fitness and breast cancer awareness. The women-only event featured participants of all ages and fitness levels showing their support for the Pink Ribbon by running/walking 10 km, 5 km or 3 km. Pinkathon was also unique because men too participated in big numbers in the events leading up to the final event on April 7^th and cheering up the women at the Pinkathon.

Almost everyone knows someone who did everything ‘right’ but still got breast cancer. Greater awareness of this disease will lead to earlier detection. Events like Pinkathon promote awareness, which in turn can save many lives.

It was fun being part of the weekend promotional runs through the City of Bangalore, where runners showed their support by participating and volunteering in large numbers. The 12 hr Treadathon event at the Forum mall had enthusiastic participation from several teams of men runners. It was great to watch the runners put in their best efforts. On the Pinkathon day of April 7^th, it was gratifying and empowering to join together with other runners, to feel that we were doing something collectively, to make a difference.

The Maximus Pinkathon led by Milind Soman has done a wonderful job in creating breast cancer awareness, and encouraging more women to run and stay fit. I am looking forward to more such runs in Bangalore!