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PUMA Urban Stampede Powered by Flipkart announces 8-city dates in 2014-15

PUMA Urban Stampede dates announced; to be held at 8 different cities in India.

India’s largest Corporate Relay Race goes National. Grand Prize for Winning Corporate Teams

PUMA Urban Stampede

PUMA Urban Stampede

Bangalore, April 2014: With more than 3000 participants from some of the biggest Corporate Houses running at PUMA Urban Stampede last year – the popular race will now travel to 8 cities for the 2014-15 season. PUMA Urban Stampede powered By Flipkart is a relay race where 4 member teams vie for the title of the fastest team in the Men’s, Women’s and Mixed categories.

Started in Bangalore in 2008, PUMA Urban Stampede Powered By Flipkart has enjoyed unprecedented growth – prompting Runners for Life and PUMA to take it to other cities. Flipkart has also come on board as an Associate Sponsor – thereby increasing the scale and reach of the event. This year – the event will travel to Pune, Chandigarh, Kolkata and Chennai in addition to the existing races in Mumbai, Bangalore, Delhi and Hyderabad.

The PUMA Urban Stampede Powered By Flipkart will now feature a 2x10k Open Challenge as well as an individual 5k competition in addition to the 4X5k Corporate Relay. Also coming on board for the 2014 – 2015 edition of PUMA Urban Stampede are:

- Fortis as Medical Partners

- Ginger as Hospitality Partners

- Red FM as Radio Partners

- Give India as Charity Partners

Rajiv Mehta, MD, PUMA India noted, “Starting June 2014, the first Sunday of almost every month will see a PUMA Urban Stampede taking place in one part of the country. This is the ONLY National Running event in India, and we’ve opened up the categories to allow more runners to participate – with the 4x5k Corporate Relay still taking pride of place in the overall event. This year, PUMA will also fly down the National Corporate Relay Winners to South Africa to participate in the renowned Safari Half-Marathon”.

Arvind Bharathi, Head of Runners for Life added, “We want to give 5K it’s due place in the Indian running universe and are proud to say that this is the only timed 5K run series in the country. Some of the best marathon runners are also great 5K runners but in India it’s considered ‘too short a distance’. We aim to change that perception while getting many to try running for the first time”

“Sports and Fitness, as a category, is very popular in the online space, indicating that health and fitness has become very important to our growing customer base. Partnering with the PUMA Urban Stampede is an effective way for Flipkart to engage and participate in our customers’ interest areas and we are happy to support this initiative.” said Kalyan Krishnamurthy, Head – Retail at Flipkart.com

Highlights of PUMA Urban Stampede Powered by Flipkart 2014-15 Season:

- New Season format to include the Open 5k, a 2x10km Open Challenge and the 4x5km Corporate Relay.

- Grand Prize for National Corporate Relay Winners at the Mumbai Finale in March 2015 – winners to be flown to
South Africa to participate in the Safari Half-Marathon.

- Race dates announced for Pune – June 1st, Chandigarh – July 6th, Bangalore – August 3rd, Chennai – September 7th,
Hyderabad – November 2nd, Kolkata - December 7th, Delhi – February 1st 2015, and Mumbai – March 1st 2015.

- The Top 10 finishers in the Corporate Relay in every city will be invited to participate in the Grand Finale in
Mumbai – where the National Corporate Relay Winners will be decided

For more information on the races and schedules, please visit www.urban-stampede.com .

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