The cool new hangout for the youth - TCS World 10K Bangalore 2014!

Gone are the days when nightclubs and discotheques were the socially accepted places for the youth to hang out. These days, the youth are running away from homework, running away from problems, running towards their goals and just running, because it’s the next ‘cool’ quotient they want to add on their social resume.

Come 18th May 2014, the youth will be running the TCS World 10K 2014 in Bangalore. Thousands of young runners, all bursting out of the gates at the sound of the gun, promise to make for an unforgettable experience. And as they motivate each other to get to the finish line despite all odds, the youth will once again command their place in the running community.

A great way to train for the race is by using the Nike+ application, which allows runners to accurately time their runs as well as track their distances. And what’s more, you can show your college mates and your office colleagues who’s the boss by adding all of them on the app, and challenging them in various competitions.

Conventional sports like cricket and football will take a backseat as we approach the TCS World 10K. The youth are busy hitting the streets day in and day out, showing everyone who the city really belongs to. For now, it’s about the will to push yourself through what previously seemed unthinkable. It’s about the feeling of satisfaction and the smile at the end of a good run. It’s about the rush of adrenaline as we get ready for the TCS World 10K.

If you haven’t already registered for the coolest race of the year, here’s your chance: sign up for the open 10K in the TCS World 10K Bangalore 2014 at http://tcsworld10k.procamrunning.in/. There’s an added incentive for the youth too, of course: the winners in the 15-24 age category will be rewarded by Nike with an overseas trip to attend an international race.

It’s almost too good to be true, so hurry! The last date for registrations is 26th April, 2014.