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Bangalore, 15th May, 2014: From running between wickets to boosting the spirit of running in the city, Adidas athlete Virat Kohli met 800 runners at the Kanteerava Stadium today and charged them up for their next big run. Before the runners took on the track, Virat shared his passion for running and useful fitness tips with fellow running enthusiasts. He went on to address the younger runners and encouraged them to continue their love for running and take it to the next level.
Speaking at the run, Virat Kohli said, “Running is not just essential to success on the cricket field, but is also a key element of my fitness regime. I am extremely passionate about running and last week I benefited by getting my gait analysis done at the adidas stall, and also gained useful tips on the appropriate footwear based on my foot type and running style. I’ve been running in the Supernova Glide Boost since December and they have really helped me improve my run and overall fitness in the last 5 months. While it was exciting to see the passion for running at the expo and I was overwhelmed to see 800 runners so early in the morning today and I hope they continue to live their passion for running!”
Virat Kohli addressing the runners before Adidas Boost your run marathon
Adding to that, Tushar Goculdas, Brand Director, adidas India said, “Virat is not just a top-class cricketer, but an athlete par excellence. He is extremely passionate about running and this run was his initiative to engage with Bangalore’s running enthusiasts, which enabled us to create such a unique opportunity. At adidas, running is core to our brand DNA and is supported by the best athletes and the most innovative products in the world. Bangalore is a key market for us and this run has helped deliver more momentum to our latest Boost campaign, a game changing technology in running today. As part of this campaign we also launched – “The Boost Challenge” last month, where consumers can try out the new boost running shoes for 30 days. Our objective is to drive running in India through such unmatched experiences and enable runners to go beyond their best with our revolutionary products.”
After boosting their run with Virat, runners also got the opportunity to try out the latest running shoes from the boost range, where they experienced the endless energy of the revolutionary boost technology and sampled a running experience like never before.
