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Lausanne - The International Olympic Committee (IOC) has awarded the broadcast rights in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan to Dentsu Inc. for the 2014 Winter Games in Sochi, Russia, and the 2016 Olympic Games in Rio de Janeiro, Brazil.
Dentsu Inc. has acquired broadcast rights on all media platforms in the respective territories.
IOC president Jacques Rogge said: “We are pleased to reach this agreement with Dentsu, and look forward to ensuring the best possible broadcast of the Games is made available in the region.”
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IOC Finance Commission chairman Richard Carrión, who led the negotiations, said: “Dentsu has acquired the rights across all platforms and will now begin the process of securing broadcasters in these territories.’
“The broadcast market in the region is rapidly developing, and this agreement will mean that high quality broadcast of the Games is made available on a variety of platforms, but also guarantees that both Sochi and Rio will be available on free television.”
