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Recently, the renowned magazine Forbes released a list of the most valuable sports brands in the world for 2013. Here, we take a look at the 10 of the most valuable sports events in the world for the year 2013.
This is not a list that has been prepared after conducting a poll. Rather, this list has been compiled using hard financial data. To compile this list of the most valuable sports events in terms of brand value, Forbes took the average revenue earned from the event per day of the event from avenues such as media, sponsorship, merchandise and tickets.
10. MLB All-Star Week
Brand Value 2013: $86 million Brand Value 2012: $78 million
The Major League Baseball All-Star game is held between the National League and the American League with players and managers for both teams selected by the fans. It is generally played on either the second or third Tuesday of July and is supposed to denote the midpoint of the Baseball season.
This year, the All-Star game was held at Citi Field. Even though it got only a rating of 6.9, equal to the second lowest rating ever, given in 2011, an increase of 9% for a 30 second ad saw it earn almost $600,000.
9. Kentucky Derby
Brand Value 2013: $97 million Brand Value 2012: $116 million
The Kentucky Derby is a horse race for 3 year old thoroughbreds and it takes place once every year in Louisville, Kentucky. It is held on the first Saturday of May, as a finale for the Kentucky Derby Festival. It is popularly by different names such as “The Most Exciting Two Minutes In Sports” or “The Fastest Two Minutes in Sports”, with respect to the average duration of the race. It is also called as “The Run for the Roses” as the winner of the race is draped with a blanket of roses.
This year, NBC got a rating of 10.9 from Nielsen, specifically for the race part of the broadcast, which was 16% more than what it got in 2012. Consequently, it became the best overnight rating for the race since 1992, tying it with the rating it received in 2010.
8. Daytona 500
Brand Value 2013: $98 million Brand Value 2012: $95 million
The Daytona 500 is a NASCAR Sprint Cup Series race that is a length of 500 miles, and held in Daytona, Florida, hence giving it the name. In the entire NASCAR calendar, the Daytona 500 is considered the most important race, as well as having the most prize money.
In the past 5 years, this edition’s Daytona 500 race was the highest rated, with a Nielsen rating of 9.9. It was also the most watched race in the past 5 years, with more than 16.7 million viewers.
Brand Value 2013: $117 million Brand Value 2012: $113 million
The UEFA Champions League is a football tournament played among the top clubs in Europe. It is a competition that has qualifiers, group stages and 4 knockout rounds. Each team plays its rival two times, designated home and away matches. Only the final is single match affair.
According to the UEFA, the current sales cycle, which falls between 2012-2015, the revenue that would be generated would be more than $1.76 billion every year.
6. Winter Olympic Games
Brand Value 2013: $123 million Brand Value 2012: $123 million
The Winter Olympic Games take place every 4 years, and usually takes place 2 years after the Summer Olympic Games. The first Winter Olympics took place in 1924, and since the Games have evolved quite a bit, with a lot more games added. The Games have so far been hosted in 3 continents.
The 2010 Winter Games, which were held in Vancouver, Canada, have earned a revenue of $260 million through the sale of tickets as well as $55 million from the sale of merchandise.
5. MLB World Series
Brand Value 2013: $135 million Brand Value 2012: $130 million
The World Series is an annual baseball competition held between the champions of the American League and the National League. The competition has been held since 1903 and it is a best of 7 match series. It is usually held in October and so gets the name, the Fall Classic.
During the 2012 edition of the World Series, Fox charged advertisers as much as $450,000 for a 30 second spot. This was equal to the 2010 rate that the network charged advertisers.
4. NCAA Men’s Final Four
Brand Value 2013: $137 million Brand Value 2012: $127 million
The NCAA Men’s Division I Basketball championship is an elimination tournament that is held every year, in which the teams are divided into 4 different regions. The winners of each region play in the Final Four, which is held on a Saturday, while the NCAA Championship is held on a Monday.
For the title match between Louisville and Michigan of the 2012-2013 season, CBS, who was the broadcaster of the tournament, earned as much as $1.6 million for 30 second ad spots. This was an increase of 10% than the previous year, when the broadcaster earned $1.45 million.
Brand Value 2013: $160 million Brand Value 2012: $147 million
The FIFA World Cup is a tournament that is held every 4 years among the national teams of countries from all over the world. There is a 2 year qualification round that takes place to determine who are the 32 teams that actually play in the main tournament. The main tournament itself is held over a one month period, generally between June and July.
For the World Cup in 2014, that is going to be held in Brazil, where football is followed very passionately, it is projected that FIFA would earn a revenue of around $4 billion. Of this, 60% of the revenue is going to be earned with the help of the sale of broadcasting rights.
2. Summer Olympic Games
Brand Value 2013: $348 million Brand Value 2012: $348 million
The Summer Olympic Games is a multi-sport event that takes place every 4 years. Originally an event that had about 40 events, the games now have 300 events, with more than 10,000 athletes from more than 200 matches. The 2012 edition was held in London while the 2016 edition is scheduled to be held in Rio de Janeiro, which will be the first time the Olympics are being held in the South American continent.
To acquire the rights of the 2012 Olympics held in London, all the broadcasters together paid more than $2.6 billion. This was $900 million more than what the broadcasters piad for the 2008 Beijing Olympics.
1. Super Bowl
Brand Value 2013: $464 million Brand Value 2012: $470 million
The Super Bowl is the championship game of the National Football League, and is played every year between the winners of the 2 conferences, National Football Conference and the American Football Conference. The Super Bowl is one of the most widely watched sporting events, even though most of its audience is from North America. The Super Bowl is only second to the final of the UEFA Champions League in terms of viewership.
For this year’s Super Bowl, CBS, the broadcasters of the event, charged as much as $3.75 million for a 30 second ad. Even though the tickets sold declined compared to last year, the ad revenue for the broadcaster saw an increase of 7%.
