USHA International, one of India’s leading household consumer durable brands organized the ‘USHA Bangalore Ultimate Open 2015’ in association with UPAI Ultimate Players Association of India. Usha Bangalore Ultimate Open was a three-day tournament that started on June 26th at Jain International School, Kanakapura Road, Bangalore.
India U-23 claimed their victory today and lifted the Usha Bangalore Ultimate Open 2015 Trophy. They beat Blitzkrieg from Chennai in the Gold pool finals. Learning to Fly from Bangalore finished third in the Gold pool. World No. 1 badminton player and Usha brand ambassador Saina Nehwal were present at the finale event today and felicitated the winners.
There were 30 teams from across the country that participated in the tournament, making it the biggest ever in the history of Indian Ultimate. The participating teams were initially divided into groups, and the top 8 winning teams battled it out for the title of Gold Pool Champions of the Usha Bangalore Ultimate Open 2015.
Saina Nehwal, Brand Ambassador of Usha commented, “It was a spectacular match to watch and it is impressive how Usha supports the flying disc game which is being loved by people all over. It is on the cusp of becoming a dominating sport in India and it promotes healthy living and improve the quality of life for women and youth through sports and skill development activities. The Usha Bangalore Ultimate Open 2015 is part of Usha’s larger effort in promoting sports.”
Speaking about the event, Ms. Komal Mehra, Head Events, Usha International said, “Usha strives to instill a healthier lifestyle among people, not only through their innovative product portfolio but by also supporting numerous sporting initiatives in the country. Usha’s association with Ultimate for over four years now represents the company’s long-term commitment towards promoting sports across demographics and thus developing a sporting ecosystem in the country. The company now plans to take this sport to the grass-root level by organizing rural sports outreach initiatives across India.”
Ultimate Frisbee is a 7-on-7 person game played on a rectangular field with two end zones; it is often likened to a mix of American football, soccer and basketball. The object of the game is to score a point by catching a pass in the opponent’s end zone. It is played using a flying disc or a Frisbee and is one of the fastest growing sports in the world. It is unique because unlike other sports it is Co-ed, non-contact, self-refereed and takes team spirit very seriously.
Usha has been actively involved in uplifting grass-root level sports talent in India. For over 25 years, Usha has supported the Mawana Marathon and the Ladies, Amateur and Junior Golf. In the inaugural season of Indian Super League Usha was seen as the principal sponsor of the FC Goa team.