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BTS member Jin made waves at Milan Fashion Week Spring/Summer 2025. According to lefty.io, on September 30, 2024, the idol was ranked #3 among the top influencers of the event. Despite being his first appearance at a fashion show, he garnered an impressive Earned Media Value (EMV) of $7.89 million with just a single Instagram post.
This post also achieved a remarkable 16% engagement rate, demonstrating his influence in the fashion world. For those unaware, Earned Media Value (EMV) is a key performance metric that measures the value of brand exposure through social media, blogs, and other third-party sources. This helps brands evaluate the success of their marketing and public relations strategies.
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The K-pop superstar, who has 49.2 million followers on Instagram, achieved this figure with just one post, which was part of his attendance as Gucci's global ambassador at Milan Fashion Week.
Moreover, a reel posted by Gucci showing Jin at the event has accumulated over 20 million views, the highest engagement among celebrities representing the brand at the fashion show.
BTS' Jin and Gucci are among the top 5 influencers and brands in Milan Fashion Week visibility rankings
Jin's influence during the fashion week further boosted Gucci’s standing, helping the brand achieve remarkable visibility during Milan Fashion Week.
Here are the top 5 Influencers of Milan Fashion Week SS25 (based on Instagram EMV):
- ENHYPEN (@enhypen): $10.5M from 10 posts
- aespa’s Karina (@katarinabluu): $8.4M from 4 posts
- BTS’ Jin (@jin): $7.89M from 1 post
- Pia Jauncey (@piawurtzbach): $7.6M from 35 posts
- Lyric Mariah (@phenixsoul): $5.4M from 4 posts
The top brands by Earned Media Value (EMV) during Milan Fashion Week SS25 are as follows:
- Prada: $47.9M EMV (+276%)
- Gucci: $33.8M EMV (+196%)
- Bottega Veneta: $25.4M EMV (+308%)
- Versace: $20.9M EMV (+5%)
- Dolce & Gabbana: $19.8M EMV (+28%)
The Moon singer made a notable debut at Milan Fashion Week, marking his first appearance as Gucci's global ambassador at a fashion show. This role followed his completion of military service in June, and he made a significant impact with his presence at the event.
Dressed in an elegant Gucci ensemble, Jin was seen in a sophisticated brown jumper and trousers, paired with luxurious accessories. His presence not only impressed attendees but also resonated deeply with his fanbase, the ARMY, whom he acknowledged with a bow during the show.
At the event, the idol was seated in the front row alongside other prominent celebrities, including Dakota Johnson. The two stars were seen together and later posed for photos at the Milan Fashion Week.
On the work front, Jin is currently gearing up for his solo debut album. He is also busy shooting various content for fans, including variety shows.
