BTS' Jin selected as honorary ambassador of Seoul: Content lineup schedule, where to watch, & all we know so far

BTS’ Jin is all over social media as he has been announced as the latest honorary tourism ambassador of Seoul City. On Tuesday, August 20, 2024, the official social media page of Visit Seoul updated their X header featuring Jin, announcing their new tourism campaign Feel Soul Good.

On Wednesday, August 21, Visit Seoul shared the content lineup starring the BTS vocalist revealing the three focal points of the tourism campaign in Seoul. The Feel Soul Good campaign is mainly focused on Love, Inspire, and Fun which will be released in three episodes on the official YouTube channel Visit Seoul TV.

They stated,

“Seoul shines under the three themes of LOVE, INSPIRE, and FUN!”

The content schedule is as follows:

Teaser — Monday, August 26, 2024
Episode 1 Theme Love — Thursday, August 29, 2024
Theme Love Shorts — Monday, September 2, 2024
Episode 2 Theme Inspire — Thursday, September 5, 2024
Theme Inspire Shorts — Monday, September 9, 2024
Episode 3 Theme Fun — Thursday, September 12, 2024
Theme Fun Shorts — Monday, September 16, 2024

More about BTS’ Jin's ambassadorship for Seoul Tourism

On August 20, Visit Seoul announced Jin as the honorary ambassador of Seoul city. For the unversed, Visit Seoul is a part of the Seoul Tourism Organization, a guide to tourists who travel to Seoul. It provides important information regarding Korean food, popular places, and more.

This is not the first time Jin is representing the capital city of South Korea, he previously promoted the city's tourism with his fellow BTS members from 2017 to 2022. In December 2022, the Moon singer enlisted in the military to fulfill his national duties. He was discharged in June 2024 and was once again confirmed to be an honorary tourism ambassador of Seoul.

Previous Seoul tourism campaign with BTS:

2017 — Life in Seoul campaign
2018 — Live Seoul Like I Do, My Seoul Playlist campaign
2019 — Live Seoul As I Do, Create & Share campaign
2020 — See You in Seoul campaign
2021 — Your Seoul Goes On campaign
2022 — My Soul Seoul campaign with Jin & RM, Feel the Rhythm of Korea campaign with Suga & Jimin
2023 — Seoul, Make It Yours with Kim Taehyung
2024 — Feel Soul Good campaign with Jin

Jin ambassador of FRED & GUCCI

The 2024 Seoul Tourism Campaign marked Jin's third ambassadorship following the conclusion of his military services in June 2024. On July 8, he was announced as the global ambassador of the Parisian jewelry brand FRED. Notably, he is the first international ambassador to represent the brand.

The brand described him as:

“Jin's radiant personality and contemporary, casual chic style chimes with the modernity and individuality of Maison FRED creations. His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle.”

On August 7, the Italian luxury fashion house GUCCI confirmed Jin as their latest global ambassador. Sabato De Sarno, the creative director of GUCCI shared his thoughts on the BTS vocalist,

“I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”

Meanwhile, Jin also appears in the ongoing variety show Run Jin every Tuesday on BANGTAN TV on YouTube.

About the author

Inaas is a pop culture writer covering K-drama and K-pop at Sportskeeda. She graduated from the University of Mumbai with a degree in Mass Media, specializing in Journalism. Her love for the Korean entertainment industry started in college and shaped her assignments, eventually leading her to pursue a career as a Korean pop culture writer.

She previously worked as a Community Manager and oversaw more than 50 K-Content creators for an audio app. She has also had the pleasure of interviewing members of famous K-pop groups including BLACKSWAN, UNIS, and actors like Lee Se-young, Um Tae-goo, as part of her ongoing work at Sportskeeda.

Inaas believes in setting aside her biases and verifying news from credible sources when reporting on any topic. She also ensures she takes all the sides of a story into account and crafts holistic articles.

She loves BTS & SEVENTEEN and admires their passion, which continues to inspire her as an individual and a professional. If given a chance to go back in time, she would like to be a part of the famous Korean drama "Reply 1988," since it feels incredibly personal to her due to its portrayal of friendship dynamics.

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Edited by Tiasha