BTS' Jin tops overall idol Brand Reputation for July, marking his second consecutive ranking post military discharge in 2024

On July 25, 2024, BTS' Jin was ranked #1 in the Korea Corporate Reputation Research Institute's overall Idol Individual Brand Reputation Ranking for July 2024. This ranking, which includes male and female K-pop idols, was determined from an analysis of 113,323,447 data points related to the individual brands of 1,730 idols.

Koo Chang-hwan, the director of the Korea Enterprise Reputation Research Institute, also discussed possible factors contributing to Jin's top ranking. Since the artist recently returned from military service and is the only BTS member currently active outside the military, his busy schedule has likely influenced his high position.

He was also the torchbearer at the 2024 Paris Olympics relay on July 15, 2024. The director said,

"The brand of BTS's Jin, which ranked first in the individual idol brand reputation in July 2024, showed high rankings for 'relay, attract attention, handsome' in link analysis. In keyword analysis, 'Paris Olympics, torch relay, Super Tuna' were highly analyzed."

According to the analysis, Jin achieved high rankings in link analysis for terms like "send," "get attention," and "be handsome," as well as in keyword analysis for "Paris Olympics," "torch relay," and also "super tuna," as the Moon singer surprised his fans with the extended version of his song Super Tuna on this year's Festa event.

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BTS' Jin tops the July 2024 Brand Reputation Ranking for all idols

The BTS member is reportedly working on his solo debut album, following the other six members. He is also filming for several variety shows and has recently been named the global ambassador for the French jewelry brand FRED. These factors may have significantly contributed to his top ranking among both male and female idols.

In the latest brand reputation analysis, BTS' Jin received a total brand reputation index of 5,606,311. This score is broken down into several components: a Participation Index of 139,956, which tracks fan engagement; a Media Index of 1,263,125, reflecting media coverage; and a Communication Index of 2,161,547, indicating the level of interactions.

It also includes a Community Index of 2,041,682, representing community involvement. Other BTS members, Jimin and Jungkook, also made it into the Top 20 of the Top 100 list released by the organization.

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The entire list of overall Idol Brand Reputation for July 2024

Here are the top K-pop idol individual brand reputation rankings for July 2024:

1. BTS Jin
2. Girls' Generation Taeyeon
3. Apink Jung Eun-ji
4. Astro Cha Eun-woo,
5. IVE Jang Won-young
6. aespa Karina
7. IVE Ahn Yu-jin
8. Cignature Jee Won
9. BTS Jimin
10. Red Velvet Joy
11. aespa Winter,
12. Kiss of Life Natty
13. Wanna One Kang Daniel
14. Red Velvet Irene
15. RIIZE Wonbin
16. OH MY GIRL Mimi
17. BLACKPINK Jisoo
18. BTS Jungkook
19. The Boyz Juyeon
20. TWICE Nayeon
21. SHINee Key
22. The Boyz Sunwoo
23. ENHYPEN SUNGHOON
24. Super Junior Kyuhyun
25. Red Velvet Seulgi,
26. BLACKPINK Rosé
27. SEVENTEEN Wonwoo
28. Girls' Generation Im Yoon-ah
29. IVE Rei
30. Oh My Girl YooA
31. BLACKPINK Lisa
32. SEVENTEEN Mingyu
33. (G)I-dle Miyeon
34. NCT Mark
35. SEVENTEEN Hoshi
36. NCT Jaehyun
37. ENHYPEN Sunoo
38. Oh My Girl Arin
39. TWICE Mina
40. The Boyz Younghoon
41. BTS V
42. SHINee Taemin
43. Wanna One Kim Jae-hwan
44. TWICE Jihyo
45. TWICE Jeongyeon

It is important to note that the data was gathered between June 25, 2024, and July 25, 2024.