From 'solo activities' to 'documentaries,' these 5 keywords are reported to keep BTS' popularity strong during their military service

On October 25, 2024, a viral clip regarding BTS surfaced on social media, shared by X user, @uarmyvibe. The video, sourced from YTN, a prominent South Korean news channel, showcased five key factors that have allowed BTS to maintain their popularity during their ongoing military service.

These factors highlight the band’s connection with their fanbase and their continued influence in the entertainment industry. The five keywords include their service to the country, individual activities, charitable efforts, engaging documentaries, and their role in promoting Korean culture globally.

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For those who may not know, the septet has been absent from the spotlight as a group since 2023, when the members began their mandatory military service in South Korea. According to national law, all able-bodied men aged 18 to 35 are required to complete approximately 18 to 24 months of military service.

Exploring the five key factors behind BTS's continued popularity

With the septet currently completing their mandatory military service, BTS reportedly continues to maintain popularity through individual activities and projects. Here’s a closer look at these elements and how they contribute to sustaining the group's visibility.

1. Global Promotion of Korean Culture

Reportedly, BTS’s dedication to promoting Korean culture worldwide remains at the forefront of their popularity. Even while serving in the military, their lasting impact on music, media, and Korean heritage keeps them recognized as cultural ambassadors.

By integrating Korean music, language, and traditional elements into their global projects, BTS has reportedly created a unique cultural bridge that resonates across diverse audiences and countries.

2. Engaging Documentaries

With each member diving into solo projects, several members have released behind-the-scenes documentaries capturing the making of their music and personal growth. These documentaries offer fans a glimpse into the creative process, adding authenticity and depth to their artistry.

From J-Hope's In the Box, Jimin's Production Diary, Suga's Road to D-Day to Jungkook’s I Am Still and RM's Right People, Wrong Place, each documentary connects with fans, who can watch BTS members' journey through personal milestones.

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3. Philanthropy and Good Deeds

Continuing their tradition of humanitarian work, the K-pop stars have reportedly maintained their reputation for philanthropy even during their enlistment. Regular contributions to social causes, such as J-Hope’s donation to ChildFund Korea and Suga’s support for a medical center in Daegu, strengthen BTS's image as artists committed to social good.

This philanthropic spirit has reportedly inspired fans worldwide to support various charitable causes, fostering a positive impact beyond music.

4. Solo Music Projects

Since 2023, the members have explored solo paths. Beginning with Jin’s The Astronaut and Jungkook’s Dreamers, a FIFA World Cup anthem, members have progressively delved into individual endeavors.

Notable works include RM’s Indigo, Jimin’s FACE, Suga’s D-DAY, J-Hope’s Jack in the Box, and V’s Layover. Jungkook added Golden to the list, an album celebrated for capturing his evolution as a solo artist. Jin's solo debut album, Happy is scheduled to release on November 15, 2024.

5. Military Service

Since the eldest member Jin enlisted in December 2022, all members have begun fulfilling their mandatory military duties, with J-Hope and Suga following in early 2023 and the rest joining by December. Notable moments, such as RM’s band performances and Taehyung’s Special Duty Task role, continue to generate media interest.

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All the members are reported to return to the spotlight as a group in 2025 after completing their service term.

About the author

Mantasha is a pop culture writer at Sportskeeda who covers K-pop and K-drama. She has recently completed her Masters in English and has a rich 3-year writing experience where she crafted engaging content for top companies such as Unacademy, Apollo Hospitals, Adani Airports, and the Economic Times. Her experience has helped her create a strong foundation that complements her passion for creating the best content related to K-pop, K-dramas and Korean movies.

Mantasha's interest in pop culture took root when her cousin introduced her to classic Hollywood and Bollywood tunes and the rest, as they say, is history. Mantasha’s connection with K-pop supergroup BTS is a special one as their song lyrics, hard work, and dedication resonate with her like no other group does.

Maintaining accuracy, relevance, and ethics in her reporting is extremely essential for Mantasha. She prioritizes thorough research, delving deep beyond just superficial sources, to ensure comprehensive and trustworthy information.

When not writing, Mantasha enjoys journaling and doodling, watching K-dramas and listening to songs.

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Edited by Gayatri Chivukula