Gabby Thomas reacts as she spots billboard of herself outside New Balance headquarters in Boston

Gabby Thomas dominated the track in 2024, and has become one of the most well-known faces of the track and field world. Recently, the American was featured on a Boston billboard for her sponsor New Balance, days after filming a commercial for the brand alongside Sydney McLaughlin-Levrone.

Thomas signed with New Balance in 2018, forgoing her last year of collegiate eligibility with Harvard in order to turn pro. Outside of the 200m Olympic champion, the NB team also includes McLaughlin-Levrone, Femke Bol, Vernon Norwood and Trayvon Bromell.

Recently, Thomas was featured on a New Balance billboard in Boston, near the brand’s headquarters. Reacting to this, the sprinter shared a snap of the Billboard on her Instagram story and wrote,

“So cute, right outside New Balance HQ.”

Via Gabby Thomas' Instagram story

Gabby Thomas was also recently featured in a commercial for New Balance alongside teammate and fellow Olympic gold-medalist Sydney McLaughlin-Levrone. The commercial featured the two athletes posing and smile for the camera, and even passing the baton off-camera.

Gabby Thomas on her partnership with New Balance

Thomas at the New Balance Indoor Grand Prix (Image Source: Getty)

Gabby Thomas has been part of the New Balance family for a long time now, and she had herself revealed that the brand was her go to for shoes even when she was in high-school. At the Paris Olympics, she was sporting the New Balance FuelCell SuperComp MD-X v3 spike when she stormed to gold in the women's 200m, before achieving the same feat in the women's 4x400m relay.

Speaking on her partnership with NB, Thomas told Footwear News in 2023,

“It’s actually a partnership in every sense of what that means, instead of just a transactional influencer or brand relationship. There’s this real synergy. When I signed with them, I still had one year left of undergrad at Harvard, and they knew that I had ambitions of getting a master’s degree and supported me in that. It meant a lot to me.”

The sprinter went on to praise the brand's Run Your Way global campaign, which aimed to legitimize running no matter the distance or pace and recognize all types of athletes.

“That’s the kind of thing I would love to see more of, instead of this idea of one particular type of person, one really fit running type, always being projected out into the media. That can be intimidating for people and sets in your mind, ‘Well, running is not for me, I just can’t do it.’ Shifting that representation has been incredible.”

Over the years Gabby Thomas has starred in multiple commercials for New Balance, and has become one of the best know athletes of the brand.