Hulu subscribers in shock as it announces a jaw-dropping 25% price increase this October

This week, Hulu subscribers were shocked to learn that the well-known streaming company has announced a notable price hike scheduled for October 2024. Customers now depend on sites like Hulu for daily entertainment as streaming keeps becoming more and more popular.

This marks Hulu’s third price hike in as many years, sparking outrage among its loyal user base. Rising from $7.99/month to $9.99/month—a stunning 25% increase—the ad-supported tier will see the biggest leap. These price changes have left consumers wondering about the worth they are getting for their money.

Many on social media are asking why these price hikes are becoming an annual occurrence. The increase, coming at a time when consumers are already managing tighter budgets, feels particularly hard-hitting.

A fan commented on X:

"W*F??? This is getting COMPLETELY OUT OF HAND. every year for the past 3 years, at the same time, you have increased consumer prices. Why do you think this is okay????"

Another user mentioned:

"sorry price increase for live tv to $95????????????! girl you have got to be joking I have stuck thru so many of these but this might be the end for me."

A X-user mentioned:

"having the audacity to raise the price to 20 dollars like we’re not all only watching the bear and abbot elementary is very uncouth lmfaoooo"

A user, leeleegbbg, commented:

"Just got another price increase notice from $hulu. In less than 4 years my plan (includes live TV) has gone from $60.99 to now $95.99 a month. That’s more than a 50% increase in less than 4 years. Outrageous. Time to cancel."

Further, one X-user wrote:

"Wow so is jacking up their price by 33% a month. Absolutely insane move. Not even about the price it’s about the principle"

A user commented:

"Now is increasing their damn prices to $19/month?!! At this point just bring back fucking regular cable. It’s more expensive to pay $20/month for all these damn streaming services."

A user named @Rebeka mentioned:

"So Hulu was 17.99 and now up to 18.99. Seriously? How can anyone cut back stay on budget when raising prices this is crazy."

One X-user mentioned:

"I’m glad I’m not paying for hulu cuz raising the price next month to $18.99 with no ads is crazy 😂"

Someone else commented:

"Really tired of streaming services upping their prices all the time. I started at $60 fornand now it’s going up to $83 😤😤 so annoying since it’s not like I’m getting extra channels or services with the price increase!"

The price increase of Hulu: A breakdown

As of October 17, 2024, the platform will implement a 25% price hike on its ad-supported tier, raising the cost from $7.99 to $9.99 per month. While this is the most significant increase, other subscription tiers are also seeing adjustments.

A detailed price breakdown of the platform (Image via Hulu)

The ad-free plan will experience a $1 increase, moving from $17.99 to $18.99. Similarly, Hulu + Live TV with ads will jump to $82.99 per month, up from $76.99—a considerable $6 difference.

Major competitors like Netflix and Disney+ have also adjusted their pricing over the past year. This pattern indicates a broader trend in the streaming industry as platforms aim to cover the increasing costs of content production and licensing.

Can subscribers expect any benefits?

The platform has maintained its choice in the face of criticism by noting that it gives flexibility in subscription terms.

Customers are free to modify their plans at any moment, enabling them to downgrade or cancel their service should they feel the price is excessive. Still, this comfort has not helped to ease the discontent of its base.

A number of subscribers are inquiring whether these price hikes will result in any enhancements in service or content. Up to this point, the platform has not disclosed any significant new functionalities or improvements that would justify the increased prices.

Currently, it appears that users are being quoted a higher price for the identical service they have been receiving.

Given Hulu's shockingly 25% price rise, the streaming scene is more competitive than ever. Many members are weighing their choices; some decide to stick to the platform while others are thinking about moving to more reasonably priced choices.