PUMA introduces Easy Rider sneakers in new colorways 

PUMA introduces Easy Rider sneakers in new colorways. These runners, known for their retro running silhouette, are now available in vibrant new tones. The Easy Rider has evolved from its 1970s jogging roots into a pair of retro-running shoes.

The legacy of this sneaker brand in sportswear started in 1948. Known for design and style, PUMA has consistently pushed the boundaries of footwear design. The shock-absorbing outsole of the 1970s jogging trend-defining Easy Rider was notable. It transitioned from a track favorite to a terrace icon over time.

Regarding the origins of the series, the official website states:

"A retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider touches down for the new season. Rooted in running, the OG Easy Rider has undergone an evolution. In 2024, it’s ready to be remixed and reinterpreted by a new generation."

Now, in 2024, PUMA reintroduces the Easy Rider, maintaining its classic charm while adding a modern twist. Available from May 15, 2024, in the US and globally from June 6, 2024, these running trainers can be purchased for $90 on PUMA.com, PUMA flagship stores, and selected retailers.

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Features of the Easy Rider Sneakers

PUMA introduces Easy Rider sneakers in new colorways (Image via Puma)

The Easy Rider sneakers retain their iconic retro design, characterized by a fine mesh and suede upper. The contrasting white Formstrip adds a touch of elegance, making these sneakers a good option for both casual and sporty looks. The design pays homage to its origins while embracing contemporary aesthetics.

Regarding the new arrival of these Easy Rider Sneakers, the official website states:

"In this new chapter of the Easy Rider, PUMA introduces the Easy Rider Vintage in a fresh range of clean colorways designed for every day and everyone. Comprising fine mesh and suede with a contrasting white Formstrip, the tonal color schemes include Archive Green, Royal Blue, and PUMA Red tones."

These running trainers feature an innovative shock-absorbing outsole for maximum comfort and support. Whether jogging or strolling through the city, the Easy Rider provides a cushioned and stable experience.

Fresh colorways

The new colorways of these running trainers from PUMA include Archive Green, Royal Blue, and PUMA Red tones. These fresh hues add a vibrant touch to the classic silhouette, appealing to those who appreciate both vintage style and modern fashion. The tonal color schemes are designed to suit various tastes and preferences.

Modern cityscape visuals

The Easy Rider sneakers' promotional images show a modern cityscape, emphasizing that the street is the new track and the city is the new field. This concept emphasizes the sneakers' versatility and urban appeal, showcasing their transition from sports shoes to fashion statements.

About Rewrite the Classics series

As per the brand's official website, Rewrite the Classics series celebrates and reinvents classic designs like the Easy Rider. This series is expected to release more PUMA classics, such as the Palermo and Suede XL, in the coming months, inspired by the theme "Forever Never Stays the Same." This initiative shows PUMA's dedication to modern fashion while honoring its heritage.

As the PUMA website states about this Rewrite the Classics series:

"With this new release, PUMA inaugurates the new Rewrite the Classics series, dedicated to celebrating PUMA’s classics and bringing them into a new generation."

PUMA's Easy Rider sneakers show its ability to innovate while honoring its heritage. These retro sneakers, featuring modern updates and vibrant new colorways, are likely to become a favorite among sneaker enthusiasts. Easy Rider is part of PUMA's Rewrite the Classics series, which updates classics for a new generation. These sneakers, coming soon, combine style, comfort, and history.