Twitch streamer, Kai Cenat, has reached yet another milestone in his subathon by doubling the record number of subscribers previously amassed by VTuber, Ironmouse. As of this writing, per TwitchTracker.com, Kai Cenat holds 656,310 subscribers, which is more than double Ironmouse's all-time high of 326,252.
Kai Cenat's subathon, titled Mafiathon 2, has been seeing appearances from celebrities belonging to various industries, including hip-hop artist Lil Uzi Vert, Snoop Dogg, YouTuber Coyote Peterson, EDM artist Marshmello, and dancer-singer Chris Brown.
Kai Cenat amasses over 650,000 subscribers as part of his Mafiathon 2 subathon
Kai Cenat is known for bringing well-known celebrities as guests onto his streams. This generates much excitement among viewers regarding the interactions that may take place during their time together. Furthermore, Cenat himself is known to be creative with the utilization of props for entertainment in his broadcasts.
As such, he made use of AI-powered robots in his broadcasts with Benny Blanco and Chris Brown. Many of the resultant interactions led to viral moments and clips that further boosted his subathon's popularity.
As he had revealed in a discussion with music industry interviewer Nardwuar, Kai Cenat had hired TikTok sensation Malik Ambersley to, among other roles, call out the names of subscribers while the Twitch streamer slept to further boost subscribership.
All these events have pushed Cenat's broadcasts into the spotlight, boosting his subscriber count and helping him achieve the current record-setting number of subscriptions.
Another event that caused Cenat's livestream to become the topic of discussion was the recent controversy surrounding magician Major Max. Max had attempted a pre-meditated stunt, wherein he would eventually hang off of a rope noose around his neck. This invited criticism from other streamers such as Félix "xQc", who believed that Kai should have been banned for showcasing the event live.