“Get that bag queen”: WNBA fans hype Caitlin Clark’s lucrative eight-figure endorsement deal with $143 billion brand

2024 WNBA Draft
“Get that bag queen”: WNBA fans hype Caitlin Clark’s lucrative eight-figure endorsement deal with $143 billion brand

Caitlin Clark continues to captivate the basketball world with her remarkable talent. Recent reports on Wednesday revealed that the women’s basketball sensation is poised to make history with her own signature shoe, slated for release by Nike. This milestone comes on the heels of Clark securing a significant endorsement deal with the renowned brand.

WNBA and NCAA fans took to X to share their reactions to this news, with one fan notably saying:

"Get that bag queen"

Another fan noted that it's significant for a WNBA athlete in her rookie season to achieve this feat.

Another fan was ecstatic, estimating the eight-figure amount.

@JetsAGNB applauded her for being great and deserving the money compared to WNBA's base salary.

"That’s how you make money in the WNBA Be Great Caitlin"

@PhillySportsSufferer noted that the Nike deal would be worth years of her WNBA salary.

"One shoe = a years WNBA salary"

@TampaTones highlighted that she deserved the money and that endorsements would make her a lot of money in her career.

"Well deserved Endorsements will get her the bag"

A Closer look at Caitlin Clark's Nike deal

According to a report from The Athletic's Shams Charania and Mike Vorkunov, Clark is set to sign a significant endorsement agreement with $143 billion worth brand Nike. While specific financial details were not revealed, the deal is anticipated to surpass the eight-figure mark.

Clark, selected as the top pick in the 2024 WNBA draft, had been affiliated with Nike, but her contract expired following the collegiate basketball season. Her recent endorsement as a sneaker free agent was widely anticipated, given her status as the most coveted prospect in this year's WNBA draft class.

Discussions with Under Armour and Adidas also took place, with Steph Curry reportedly involved in the former's recruitment efforts, according to Charania and Vorkunov. Renowned for her offensive prowess and her ability to shine a spotlight on women's basketball, Caitlin has become a household name.

Her influence was palpable during the 2024 WNBA draft, which drew a record-high viewership of 2.4 million, quadrupling last season's figures. Notably, her presence has contributed to increased TV ratings for women's basketball, particularly evident during the women's March Madness tournament, which boasted all-time high viewership numbers.

Caitlin Clark had an illustrious college career where she averaged 31.6 points and 8.9 assists per game. With two national player of the year titles to her name, Clark also made history as the first Iowa Hawkeyes player ever to be selected as the top pick in either the NBA or the WNBA draft.