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Chelsea announced a new digital and IT partnership officially with Wipro on their official website. The partnership is expected to see the club improve the game day experience for fans within the stadium and those watching from around the world. Chelsea players Oscar, Radamel Falcao, club captain John Terry and manager Jose Mourinho were present for the announcement.
Both parties involved believe they will benefit from the partnership focused largely on strategy, design, and technology. The club have been among the early adopters of technology at the stadium and put in practices that differentiate them from the rest.
The Managing Director of Chelsea, Christian Purslow, is confident that Wipro’s expertise in global information technology, consulting and business process services will aid the club in creating an experience that fans have not experienced before within the stadium.
He said: “Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do. We plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.
Chelsea creating a presence in India
Apart from the expertise of the IT giant, Chelsea see potential to build on their already growing global fanbase as Purslow expanded on their outlook on the deal.
He added: “It is also exciting to enter into a global partnership with Wipro given their significant presence and brand coverage in India - a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.”
Senior Vice President and Global Head of Wipro Digital, Rajan Kohli reiterated this speaking about the deal while also speaking about 'Customer Journey Engineering’ that Wipro specialises in and could add to the digital experience Chelsea are aiming to create.
“Chelsea FC is renowned for its commitment to excellence and developing a passionate fan base across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand,” he said.
The technology experts will now be rooting for the English club to revive their fortunes in the Premier League as Jose Mourinho’s side have endured a less than perfect start to their 2015/16 league campaign.
