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Whatever Lionel Messi can do using projections to advertise a product, Cristiano Ronaldo can match that!
The Real Madrid forward officially unveiled his second collection of CR7 underwear with a worldwide stunt in a fashion campaign called Rankin X Ronaldo.
Rankin is a photographer and the campaign used enormous pop-up projections in seven scities around the world – Madrid, Lisbon, London, Berlin, Milan, Paris and New York!
Check out the images of the projections in each city below.
Madrid
Lisbon
Paris
London
New York
Milan
Berlin
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