adidas have launched a new football boot called the ‘adizero f50 Messi’. And their new commercial shows Lionel Messi dribbling through the streets of Barcelona in the dead of the night.
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So what, you say? There’s a catch! It’s not actually Lionel Messi.
Instead, they have projected a video of him on the city’s buildings in various neighbourhoods, be it life size or the size of a three storey building. Using a moving vehicle, the projection makes its way through the streets of Barcelona before sunrise.
A very creative way of publicizing a boot and a definite must watch!
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Edited by Staff Editor
