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An exodus in merchandise sales for WWE Superstar Randy Orton has forced the WWE creative team to rethink the portrayal of the viper with suggestions of a possible babyface turn. In the latest edition of the Wrestling Observer Newsletter, a segment discusses WWE’s future plans for Randy Orton and the possible outcomes from this weekend’s Pay-per-View Hell in a Cell.
According to Wrestle Zone, since his turn heel last year, his merchandise sales and live event gates for his tours have gone down by a big margin. WWE pushing towards a Randy Orton v Seth Rollins feud for the near future further makes the idea more believable. On top of it, Randy Orton had also RKO’d Paul Heyman on last Monday Night RAW, a move that hints that he could win against John Cena in their Hell in a Cell match this weekend.
If he is to win the match, he would go on to face Brock Lesnar who is rumoured to make a comeback not until the Royal Rumble in January. This would give Orton the time-period he will need to turn into a fan favourite again, and be ready to fight Lesnar by 2015.
