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Banga Beats ties up with PlayUp

IANS
NEWS
Modified 21 Aug 2013
News
Banga Beats

Carolina Marin of Banga Beats

Indian Badminton League (IBL) Bangalore-based franchise Banga Beats, on Wednesday, announced a tie-up with PlayUp, a mobile based social network for live coverage.

The tie-up would create a digital social fan engagement for badminton for the Bangalore based team.

Speaking on the association, former Australian cricket captain Steve Waugh, the brand ambassador of PlayUp, said: β€œI am very excited that fans, players, brands and sponsors are getting behind badminton. It is an encouraging trend and I wholeheartedly support it. Banga Beats association with PlayUp will help deliver real-time content from on and off court to badminton fans across the world.”

Banga Beats director Amit Mavi said: β€œWe wanted to bring this team closer to the fans as much as possible and teaming up with PlayUp is a step in that direction. I am personally humbled by the fan support we have received thus far.”

The Beats can use this mobile technology to provide their fans with the most up-to-date and comprehensive coverage of the IBL and their team’s performance.

Published 21 Aug 2013, 16:49 IST
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