ESPN analyst Paul Biancardi drops 4-word reaction to $4,100,000 NIL valued AJ Dybantsa's billboard at Times Square

ESPN analyst Paul Biancardi on Wednesday shared a video of BYU freshman AJ Dybantsa in Times Square on his Instagram story. The video showed AJ standing in front of an animated billboard of himself, a slideshow-style commercial for TigerData.

Biancardi captioned the video with just four words:

"Need one in Boston," playfully suggesting he'd love to see a similar billboard in his hometown. (Both Dybantsa and Biancardi grew up in the Boston area)

ESPN's Analyst Paul Biancardi drops 4-word reaction to $4,100,000 NIL valued AJ Dybantsa's billboard at Times Square. (Image via Instagram @paulbiancardi)

AJ Dybantsa, with an NIL valuation of $4.1 million, according to On3, has built an impressive portfolio of brand collaborations over the years. Some of his most notable partnerships include deals with Red Bull and Nike, two multibillion-dollar brands.

More recently, Dybantsa also partnered with Fanatics and Fanatics Collectibles, a brand he previously partnered with during the McDonald's All-American Game.

The new deal focuses on trading cards and memorabilia and is designed to extend beyond his college career and into the NBA. As part of the agreement, Dybantsa will also be featured in Fanatics' Bowman U program, along with other Bowman product offerings.

Dybantsa is gearing up to begin his college career with the BYU Cougars and has already moved to campus. He'll be joining BYU's freshman class alongside fellow Utah Prep graduate Xavion Staton and 6-foot-9 center Chamberlin Burgess.

AJ Dybantsa named MVP after leading Team USA to FIBA U19 World Cup win

BYU freshman AJ Dybantsa became a world champion once again after leading Team USA to dominance at the FIBA U19 World Cup. The team faced Germany in the final on July 6 and walked away with a commanding 109-76 victory.

Dybantsa played a crucial role in Team USA's unbeaten run to the final. He ended the tournament with an average of 14.3 points, 4.1 rebounds, and 2.3 assists per game, earning the tournament MVP award.

Dybantsa's recent triumph at the U19 World Cup marks his third international title with Team USA. He previously won gold at the FIBA U17 World Cup in 2024 and the FIBA U16 Americas Championship in 2023.