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In a groundbreaking development for college football fans and video gaming enthusiasts alike, speculation is rife that Colorado Buffaloes quarterback Shedeur Sanders is set to become the face of EA Sports' upcoming NCAA football game, set to release in the summer of 2024.
The prospect is not only fueled by Sanders' on-field success but also by his impressive NIL deals, currently valued at a staggering $5 million.
The Blue Blood Bias reported that Shedeur Sanders might be a top candidate for the cover athlete, a title reserved for the most impactful player from the previous season.
It said:
"Shedeur Sanders may be the COVER ATHLETE for the new College Football video game…He is currently the highest paid college football player, best returning QB, & most well known returning player in the sport."
He had two successful seasons with the Jackson State Tigers, before following his father Deion Sanders to the Colorado Buffaloes. Sanders' notable achievements include the Jerry Rice Award, Deacon Jones Trophy, SWAC Offensive Player of the Year, and SWAC Freshman of the Year.
NIL valuation and endorsement deals fueling Shedeur Sanders' candidacy
Shedeur Sanders' NIL deals underscore the quarterback's marketability and appeal.
With an impressive social media following of 1 million on Instagram, 261,000 on TikTok, and 46,000 on Twitter, Sanders has successfully leveraged his online presence to enhance his earning potential.
His rapid ascent in the college football landscape, coupled with the influence of his father, has played a pivotal role in him securing substantial endorsement deals.
Sanders boasts a diverse portfolio of endorsement agreements with prominent brands. Gatorade, Mercedes Benz, Beats by Dre, Under Armour, and Tom Brady's clothing line brand Brady, all feature in his impressive list of partnerships.
The potential collaboration with EA Sports for the cover of the upcoming NCAA football game could be a landmark moment for the 21-year-old.
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