Repped by Brett Favre's former agent, 5-star LSU commit Tristen Keys expected to ink $1,000,000 NIL package : Report

After signing a deal with Adidas on June 4, Tristen Keys is expected to add another huge deal to his portfolio. On Friday, On3's Pete Nakos reported that it could be a $1 million worth NIL package.

"The race for LSU 5-star WR commit Tristen Keys continues to heat up. Keys is expected to ink an NIL package that will pay him between $500k to $1 million as a freshman, per @PeteNakos_," On3 tweeted.

To facilitate his recruiting process smoothly, Keys hired an agent, Bus Cook, who once repped former NFL star Brett Favre. Favre played for the Atlanta Falcons, Green Bay Packers, New York Jets and Minnesota Vikings, registering 71,838 yards in his career.

The No. 1-ranked wide receiver in the 2026 class by On3 has been committed to Brian Kelly's LSU since March. However, his recent social media activities suggest a potential flip speculation. On Monday, he shared a photodump on Instagram, clad in Alabama's colors, fuelling flip rumors.

Additonally, Keys has been on a visiting spree to different college programs, with Miami, Alabama, Auburn and Texas A&M competing to land him.

On June 4, Tristen Keys opened up about Tennessee's recruiting drive.

"Tennessee recruits me the hardest," Keys said, via On3. "They are on me every day. Coach (Kelsey) Pope and coach (Josh) Heupel are cool guys. Faizon Brandon is my boy too. Coach Pope is one of my favorite coaches and they have been on me hard for a long time."

On June 1, he dropped by Mario Cristobal's program, and later that day, removed all LSU-related content from his social media.

A commitment does not guarantee permanency, as recruits are free to change their minds and explore other options.

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$536,000 NIL valued LSU commit Tristen Keys inks deal with Adidas

On June 4, Adidas inked a deal with five-star prospect Tristen Keys, launching its partnership in the high school circuit. He joined Miami quarterback Cam Ward and Nebraska quarterback Dylan Raiola, among others, as Adidas athletes.

"Don't blink or you'll miss the future. Welcome to the three stripes, Tristen @Tkgot5," Adidas Footballt tweeted.

However, LSU is sponsored by Nike. If Keys, who has a NIL valuation of $536,000 (according to On3), plays for the Tigers, he won't be able to showcase Adidas merch. LSU's Class of 2026 has 10 commits, including Richard Anderson and Jabari Mack.

In his junior year, Keys registered 58 receptions for 1,275 yards and 14 touchdowns.