India – Sri Lanka Test series to be powered by Cycle Pure Agarbathies

India are trailing 1-0 in the series

Bangalore, August 18, 2015: Cycle Pure Agarbathies, the world’s largest incense sticks manufacturer and part of the Mysore-based NR Group, today further strengthened its longstanding support to cricket by associating themselves with the India- Sri Lanka Test Series. The series will be powered by Cycle Pure Agarbathies.

Held in Sri Lanka from 12th- 28th August, 2015, the tournament will witness Cycle Pure Agarbathies being featured on the perimeter boards, pitch mats behind the wicket, third umpire branding, cheer material, presentation & pavilion branding and also the right to present the awards. The association will be supported by aggressive off ground ad spots and push back L brand advertisements

Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Cricket is a religion in India. It brings people together and we would like to be associated with all such true emotions and forms of reverence. Be it our products or associations we have always tried to foster a sense of respect, reverence and adulation and this association is a logical manifestation of this vision.”

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding.

Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015.

Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw then align them self with the Karnataka Primer League. Further Manish Pandey, the captain of Mysore Warriors team owned by Cycle Pure Agarbathies and winners of KPL 2014, along with cricket sensation J.Suchit have not only made a mark in regional tournaments but have been chosen to play in the national cricketing arena.