Three reasons why ICC should come up with more multi-team ODI tournaments

Fans want to see more action between the top sides

India has the biggest fan following.

The end consumer is of utmost importance in the market. In the field of sports, the fans or the viewers are the fulcra of the game. Ergo, it is imperative to feed the audience what they want to see more than a mundane bilateral series. If the people get to see more battles between the top sides of the world, they would turn to the stadiums in numbers and if they don't, why will they spend their money?

The semi-final between India and New Zealand in the World Cup had set a new world record by delivering the highest ever concurrent views on Hotstar with a peak of 25.3 million. Yes, it makes a huge difference when India is playing and this is once again a gargantuan number.

Hence, the bigger matches in the big events of the sport make a lot of difference.