Virgin to partner with Limacol Caribbean Premier League

Virgin Group chairman Richard Branson claims the LCPL packs a punch of entertainment for all Cricket fans

Organizers of the Limacol Caribbean Premier League T20 tournament are pleased to announce their partnership with British multinational branded venture capital conglomerate company Virgin for the inaugural edition of the tournament as well as a founding team sponsor for the Antigua Hawksbills franchise team.

Limacol, a product of the Guyana Pharmaceutical Company, is the current sponsor of the Premier League which will see six teams- Antigua Hawksbills, Barbados Tridents, Guyana Amazon Warriors, Jamaica Tallawahs, St.Lucia Gouks and Trinidad and Tobago Red Steel compete for the title and is scheduled to begin on 30 July 2013.

Sir Richard Branson, founder of the Virgin Group said: “With cricket fever in full swing, I am delighted to announce Virgin as an official partner of the Antigua Hawksbills in this year’s new Limacol Caribbean Premier League. Twenty20 cricket is always an exciting competition – but in the Caribbean it will surely be the greatest party in sport.

“I’m looking forward to heading over to Antigua to watch the game against the Barbados Tridents on 13th August. It will be a great opportunity to catch up with Sir Viv and it will be one of the last chances to see the great Ricky Ponting bat, alongside some top West Indies talents like Marlon Samuels and Kieron Powell.

“The carnival atmosphere in the stadium has to be seen to be believed, and we are planning a few special Virgin touches to ensure the party goes on long into the night, long after the game is over.”

The contest will see many cricketing greats, in the guise of Sir Viv Richards, Desmond Haynes and Roger Harper among several others get back to the game and shake a leg with the young, upcoming talents from the Caribbean as well as from overseas.

CEO of the Limacol Caribbean Premier League Damien O’Donohoe added: “We are thrilled that Sir Richard and the team at Virgin are going to be involved with the League and Antigua Hawksbills this year. We have always said LCPL would be the party everyone wants to be at as we look to create a unique Caribbean experience both on and off the pitch. Virgin will add significantly to that experience and we are excited about the impact our partnership will have for LCPL across the world.”

“This is further good news for the League as it prepares for the first match on 30th July. It is fantastic to have Virgin involved. It is a great endorsement in terms of what we have created with LCPL and no one understands marketing better than Virgin, so we are delighted to be working with all the group companies in delivering some novel and creative ideas that will benefit the local fans and players,” agreed Ajmal Khan, Chairman of Verus International and founder of the LCPL.

Organizers of LCPL revealed that Virgin together with Virgin Atlantic, Virgin Holidays and Virgin Media has packed a lot of surprises for the fans, the evidence of which will be available shortly after the commencement of the tournament.